A Clear Theme or Topic
How many time have you visited a blog only to wonder what it’s supposed to be about? It’s a surprisingly common occurrence!
Your blog must have a clear theme. When you reader arrives for the first time, it must be obvious what your blog is all about. If it’s a niche site, that’s easy… it’s about your topic.
If it’s an authority site, then it should be obvious what the them is.. AND your categories should be topics that fall within that broad theme.
Fresh, Relevant and Quality Content
Obvious huh? Well, that depends upon what “fresh” means to your target reader. The key is to meet your readers expectations. If they expect one article a month… make sure you post at least once per month. If it’s called your Friday Report… well duh! post every Friday.
It should also go without saying… but just in case… Post the highest possible quality content. If you’re writing it yourself, there is no one else to blame. If you allow guest posts… moderate them. If you outsource, check before you publish.
User Friendly Navigation Make it obvious through proper structure. Every stand along topic should have its own category. Posts must be published to the correct category.
Provide breadcrumbs so the reader jnows where they are, how to get back to “Home” and where to go next
A Means Of Making Contact With You/Your Business Add a contact form, test it from time to time. make sure the enquiries go to the right pace and respond within as short a time-scale as you can.
Manage expectations by stating your hours of work on your contact form. That will reduce the number of people who get pissed off if they don’t get an immediate response.
A Brand or Personal Identity Make sure your website or blog has a strong brand and personality. Write and comment in a style that suits your audience. Be passionate and enthusiastic about your topic. Be controversial. You can’t please all the people all of the time.. so aim to connect with your perfect reader
Visual Impact Invest in a good logo, a professional looking theme and add images to your blog posts for impact.
Call To Action I probably should have made this #1.
Decide on what you want your reader to do and design your blog to make that happen.
Do you want the reader to join your list? Make sure you position optin forms in the places where that is most likely to happen.
Do you want the reader to share/like/tweet your posts? Make sure you position the appropriate social engagement buttons at the relevant points.
If appropriate lock premium content behind optin forms and social buttons.
Whatever the response you want… it is up to you to encourage the reader to take that actionEnjoy this article? Please use the buttons below to share with your network…